Focused strategy. Dacia management opted for a strategy based on undifferentiated markets, sustained effort on the part of the massive image change that requires special attention from consumers and on the other hand, the low cost car segment positioning. The main criteria for evaluation of suppliers are: delivered product quality, strict adherence to the terms and conditions of delivery and reduced costs.
Logan meets European security standards.
Logan was a decisive step of the "design to cost" program, introduced by Renault in Once this was launched Dacia could run in its industrial commercial tool and define its new identity with vehicles like Solenza, the Diesel engine on the van, etc.
Logan will be marketed at the end of in almost 40 countries. Logan meets European security standards.
Close ties have existed between Renault and Automobile Dacia for 35 years, with various Renault models being assembled by Dacia, under licence through tothereafter independently. This strategy conveys the idea of implementing a strategy to focus on a few consumer segments, adapting to the requirements of their needs and preferences.
The objective is to develop employment in the region by promoting business creation, capital investment and vocational training.